| ----Attracting
Network Marketing Prospects with Classified Advertising-
By
Dr. Joe Rubino
Advertising
can take many different forms and utilize a variety
of media ranging from print media (newspapers, magazines,
newsletters, bulletins, flyers, bill boards, posters
and mailers) to radio, television and of course, the
internet. Print ads can also vary from the inexpensive
small town weekly classified ad to the 4-color full
page ad in a major national magazine or newspaper
costing $50,000 or more.
The most effective ads create rich value-laden benefits
for their readers. The more effective they are at
specifically targeting their intended customers or
prospects with those benefits most important to them,
the more responses they will draw and the more qualified
those leads will be. Both classified and display ads
have proven effective at times in targeting prospective
Network Marketers or selling products to interested
end users. Classified ads can range from a low of
about $10 for a small ad in a weekly town paper to
several hundred or even a thousand dollars or more
when placed in a large-circulation magazine or journal.
Because of their much higher cost, display ads are
usually co-opted by Networkers who pool their resources
with other Networkers and agree to share the leads
generated, thus minimizing the cost to each for an
advertising slot while also minimizing the risk of
an unproductive ad as well.
The most effective classified ads specifically call
their intended prospects by name. They do this by
identifying those benefits most important to the type
of prospect they seek to attract. Successful classified
ads can target general work-at-home income seekers,
entrepreneurial opportunity seekers or they can hone
in on specific niches or occupations to further qualify
the respondents by category. Different ads work better
in different places and at different times of the
year. A work-at-home type ad typically draws better
in a weekly small town newspaper as opposed to the
classified section of a major city’s newspaper
where a more professional targeted prospect may apply.
We have had great success with classifieds that target
specific professions or groups. We place these ads
in various industry-specific journals, magazines or
newsletters.
They pre-qualify the prospect by actually inviting
the various niche-related applicants to respond. This
strategy works particularly well when there is a link
between a company’s products and a group who
may have a use or affinity for them. For example,
if your company markets a hand cleaner, you might
target mechanics, painters, laborers or any other
group that would likely use this product. You might
advertise in magazines, newspapers, newsletters or
with flyers targeting the group you are intending
to attract. If you’re marketing a service like
an insurance product, you might target insurance agents,
professional sales people or those with a particular
need for the service.
One important consideration that applies to all advertising
is if you advertise product, you’ll attract
mainly product users. If your desire is to attract
business builders, you’ll want to advertise
your company’s most exciting product —
your income opportunity!
The following are a number of classified ads that
have worked particularly well for our organization.
You’ll want to alter any ad you select to apply
to your own company’s strengths and target markets.
----Traditional
Classified Ads
Partner
with Doctors - Earn a Doctor’s Income. Health
professional network company seeks Self starters to
work with dentists, MD’s and veterinarians.
800-999-9999.
(help wanted) Medical professionals, nurses, techs
- work from home in partnership with Doctors. Your
own business with Dream Income Potential. Free info
package. Call 800-999-9999.
Stay in Your Pajamas !- Pick up a second income without
having to get a 2nd job! Pleasant. Respectable. Free
details. Call 800-999-9999.
Rapid weight loss – nine pounds in nine weeks
guaranteed 100 % safe plus pickup a second income
without getting a second job. Free Sample and Video
Tape. Call 800-999-9999.
A Dream Income Potential - Doctors professional network
seeks partners to join our elite marketing team. Free
Audio Tape. Call 800-999-9999.
Teachers, Coaches and Trainers wanted: Earn an exciting
income from home by teaching others our proven turnkey
system. For interview, call 800-999-9999.
Work from Home. Earn a Full-Time Income with a Part-Time
Effort. Complete Training and Support. For your FREE
CD Rom and Info Pack, call 800-999-9999 or email WorkAtHome@grand.com
Teachers wanted to teach others how to become financially
independent. Full training provided. Earn what you’re
worth with us! Call 800-999-9999.
Help others save money on their utility bills and
get paid to do it! FT-income potential working from
your home. Call 800-999-9999.
----Where
to Place Classified Ads
For
a listing of newspapers in the United States and Worldwide,
Visit http://www.refdesk.com/paper.html
For a listing of Statewide Press Associations where
you can place classified ads
Visit http://www.webdms.com/~ina/assn.html
Click
Here to Purchase
The
7-Step System to Building a $1,000,000 Network Marketing
Dynasty
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